Why Companies Are Failing at Being Truly Sustainable

And what they can do about it

Source: Starbucks

“Even if all those straws were suddenly washed into the sea, they’d account for about .03 percent of the 8 million metric tons of plastics estimated to enter the oceans in a given year.” — Bloomberg

Understand the problem you are trying to solve

Build sustainability into your business model

A truly sustainable business model or supply chain is a step change, where you must think about disrupting the current business structure in order to make major changes to address more of the market. Your company and your suppliers need to think more like strategists to create new industry structures. — William Crane, founder and CEO of IndustryStar Solutions

Explorer, starter, change agent. Polymath — you’ll tell by my writing. Founder at www.alpacacoffee.co.uk — single origin coffee in plastic free packaging.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store