monicore from Pixabay

Should We Be Using the Word ‘Sustainability’?

Challenging the word that constructed an entire industry

In 1972, the word ‘sustainable’ was first used in connection with the environment in The Ecologist’s landmark article, ‘A Blueprint for Survival’ — a text well before its time calling out the ‘irreversible disruption of the life-support systems on this planet’ in response to industrialization.

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Explorer, starter, change agent. Polymath — you’ll tell by my writing. Founder at www.alpacacoffee.co.uk — single origin coffee in plastic free packaging.

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Victoria Halina

Victoria Halina

Explorer, starter, change agent. Polymath — you’ll tell by my writing. Founder at www.alpacacoffee.co.uk — single origin coffee in plastic free packaging.

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