Should We Be Using the Word ‘Sustainability’?
Challenging the word that constructed an entire industry
3 min readJun 6, 2019
In 1972, the word ‘sustainable’ was first used in connection with the environment in The Ecologist’s landmark article, ‘A Blueprint for Survival’ — a text well before its time calling out the ‘irreversible disruption of the life-support systems on this planet’ in response to industrialization.
