How This Powerful Marketing Concept Grows Brand Awareness

And the ways you can implement it today.

Victoria Halina

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Photo by Ketut Subiyanto from Pexels

In 2017, Hubspot published a report to understand the main marketing challenges that companies face. It’s no surprise that 63% of companies revealed that their biggest challenge is generating enough traffic and leads. Why?

Today, the fight for a consumer’s attention has never been harder. Each day, 500 million Tweets are sent out and 95 million photos are posted on Instagram. More frighteningly, digital marketing experts estimate that the average person is exposed to roughly 4,000–10,000 ads a day. This is the reality that modern brands now face.

That’s why not having to rely solely on paid advertising and finding ways to connect with potential customers in a meaningful way can be much more powerful. This is where the concept of social proof and “word of mouth” comes in.

“Social proof is an informational influence and can lead to herd behavior. Research suggests that receiving information about how others behave (social proof) leads to greater compliance among people.” — Cialdini et al., 1999

Why is social proof important?

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Victoria Halina

Explorer, starter, change agent. Polymath — you’ll tell by my writing. Founder at www.alpacacoffee.co.uk — single origin coffee in plastic free packaging.