How This Powerful Marketing Concept Grows Brand Awareness

And the ways you can implement it today.

Photo by Ketut Subiyanto from Pexels

“Social proof is an informational influence and can lead to herd behavior. Research suggests that receiving information about how others behave (social proof) leads to greater compliance among people.” — Cialdini et al., 1999

Why is social proof important?

“Social community recommendations does indeed impact a buyers’ intention to buy.”

“In the beginning, you don’t wanna be doing a lot of marketing, you really want to be talking to customers. Your best way to grow your user base is to get your customers to share and refer.”

Share user-generated content

Hashtag competition by Petco

Work with influencers in your niche

Daniel Wellington influencer marketing campaign

Highlight customer reviews

Alpaca Coffee using reviews for Instagram content


Explorer, starter, change agent. Polymath — you’ll tell by my writing. Founder at — single origin coffee in plastic free packaging.

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